Making owned brands, better.

Our approach is rooted in data: We identify whitespace and support findings through data. That data provides us a baseline for the product development process, creating the perfect solution to the consumers’ problem.

Opportunity Review

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Product Development

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Manufacturing & Logistics

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Retail Sales

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Opportunity Review > Product Development > Manufacturing & Logistics > Retail Sales >

First, we figure out what’s needed. 

Opportunity Review

We take a top-down approach starting with the category. How large is the category and how quickly is it growing? Who are market leaders? What product features are expected, and what drives success? What’s new in the space, and where could we add or evolve the offerings?

  • Identification & Assessment

  • Category Comps & Market Research

  • Data Research & Insights

Then, we create.

Product Development

  • Trend & Spec Exploration

  • Design: Branding & Engineering

  • Material Decisions & Sustainability 

  • Micro Development Cycles

We have a passion for design and the products we help create. Our design team develops products for private and white-label brands, fine-tuning design through market trends, material exploration and engineering, and bringing the designs to life.

With a product designed, we start manufacturing.

Manufacturing

We have experience in all of the major processes that overlap in hard lines categories.

our manufacturing process
Design

We design complete solutions, validating and testing key performance spec’s at the sub-assembly level. Best in class industrial and mechanical design in action. 

refine

We validate design vision and cost goals with detailed engineering studies using 3D mechanical CADs, electrical schematics/layouts, and refining the manufacturing processes.

test

We ensure products live up to their intended standards early into the development process, we do this by making high fidelity prototypes that correctly illustrate function and design.

We

  • Factory Partner Sourcing

  • Warehousing

  • QA + QC

  • Compliance

With detailed guidelines our suppliers.

We have our own warehousing facilities as well as a strategic partnership with industry-leading 3PL providers. 

We manage quality alongside our factories, giving detailed guidelines to suppliers. We have on-site QA teams who follow detailed guidance, ensuring the product is developed according to expectations and requirements.

Then we get it on shelves. How do we say the work doesnt stop here, the real value add comes in for continual development, online reviews, replenishment, seeding, promotions, dot.com content. 

retail sales

We actively track inventory levels on all products and key components across the entire assortment post-product launch.

By forecasting, we accurately assess our risk, quickly and proactively responding to changes in demand.