We build better owned brands.

GEMS is a design and development studio focusing on delivering products that capitalize on new opportunities for our brand partners.

We’re a small, nimble and dedicated team of industry experts across logistics, design, and retail creating products that matter.

We partner with you from an early idea all the way through development and product set in-stores.

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Our robust team spans specialities and locations, ensuring every service we provide is done in-house.

We know who we are. Which means we also know who we are not.


We are not a Trading Company

but we do have expertise in xyz

We are not a Factory

but we do work with the best xyz


We are not a Retailer

but we do sell to xyz

We are not a Branding Agency

but we create xyz

but we work with you to set your xyz

We are not a Instore Merchandiser


We are not a Distributer

but our logistics team knows xyz

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Our approach is rooted in data:
We identify whitespace, validating assumptions and support findings through data. That data provides us a baseline for the product development process, creating the perfect solution to meet the consumers’ problem.

And data is collected, reviewed, and acted upon when it comes to warehousing, fulfillment, retail sets, and sales.


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Make it

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.